You will know you are a Marketing Coach by your role assigned to you in When I Work: Program Marketer. You will be assigned this role based on company need and an information package will be sent to you in order to prepare for your shift. If this is your first marketing shift, your program coordinator will be in touch with you in with a link to provide you with marketing training for this shift.


The information provided below is to be for your reference after you have already gone through the training. Reading this document does not replace training and should not be added to your timesheets on WIW.


Being Ambassadors of the Hatch Vision

Hatch Canada makes coding fun for everyone.  To be ambassadors of that vision, we must carry on by being fun - and inclusive!  We trust you - our coaches - the ‘soldiers on the ground’ to not just understand our vision, but to convey that vision to our students, customers, parents, administrators, teachers, counsellors, etc.  This guide is simply an addendum to your already amazing work at Hatch!




The Hatch Brand and Our Competition

The Hatch Brand

Hatch’s brand can be summed up with a few key items of what we are:

  • Best-Practice Education: We use new pedagogies and learning styles best suited for today’s learners: Self paced, mastery based learning.
  • Inclusive: We believe coding is inherently creative and is for everyone - not just for ‘geeks’ and ‘nerds’.
  • Explorers & Entrepreneurs: Exploration and choice create a fun work environment.
  • Fun: Everyone learns better while having fun.
  • World-Changers: Coding can change the world.


The Competition / Things we aren’t

Most competitors in our space focus on:

  • Boot Camp Methodology: Learn HTML in 8 weeks!
  • Teacher-driven classrooms: Teachers prepare the material and ‘teach’ for the majority of class.
  • Block-programming: Instead of typing in lines of code, students drag and drop boxes that represent code.
  • Linear classroom structure: Lesson 1, followed by Lesson 2, followed by Lesson 3, etc.
  • Non-mastery approach to computer languages: 2-3 languages in a year.





The Hatchvantage

Fluency in computer languages:

Coding can mean a lot of things.
At Hatch, we may be cutting-edge in some ways, but we’re old-school when it comes to how we define coding. The Hatchvantage includes many great things, but we think that one of its standout elements is the fact that our students become fluent in computer languages.
There’s no drag and drop block programming here.
So - JavaScript? Python? We’re teaching our students, 7-17, the major computer languages and we have native proficiency results. Who needs a translator?


The platform:

As educators we understand that methodology is an important contributor to success. We've built a proprietary learning platform that hosts 600+ projects for our students to build and customize - that’s how our students learn computer languages. Every project teaches skills within the fundamentals of computer science. Students can then transfer these skills to their own, independently, created projects.


Access:

Our students continue to have access to our learning platform even after they’ve finished their Hatch sessions.
Access also includes ongoing project feedback and evaluation from Hatch instructors - even after they’re no longer officially Hatch students.


Diversity:

One of our missions, from the outset, has been to have a 50-50 split between boys and girls enrolled in our programs. The same is true for our instructors. As a result, we have had an equal number of women and men working as Hatch instructors from Day 1.
And because our students have men and women as role models, already 40% of our students are girls in what has come to be a male dominated field. At Hatch, parity is around the corner.
In addition, we make a conscious effort to have a culturally diverse workforce because we think that kids of all backgrounds need to believe that they can grow up to do amazing things.





The Customer

The Parent:

  • Parents who want their kids to be ready for the 21st century and have skills that will help them when they become adults.
  • Parents who care about their kid’s future.
  • Parents who see that their kids spend a lot of time in front of a screen anyway and would like to see that time be productively spent, building and creating instead of consuming. “Turning screen time into quality time.”


The Learner:

  • Kids who want to build video games.
  • Kids who want to build apps and websites.
  • Kids who are creative and want an outlet for that creativity.