The information provided below is to be for your reference after you have already gone through the training. Reading this document does not replace training and should not be added to your timesheets on WIW.


This article will help you learn how to gain the ear of prospecting Hatch customers, stand out to them, and better answer their questions.


Prospects:

There are four steps to attracting prospects to Hatch and keeping them engaged.  Having a 30 second to 3 minute interaction is the most that you can expect. Most people will not stay longer than that at a busy event.  

  • Here’s how Starbucks does it:
    • Step 1 - Anticipate Are they in a rush? Do they have kids with them? etc.
    • Step 2 - Connect - Make a moment of connection (even a genuine smile will do)
    • Step 3 - Personalize - Don’t have a pitch ready - personalize your approach, learn their name
    • Step 4 - Own - Ending the interaction in the booth with a follow up already in place



Standing Out:

To “say” this, How should you do this? 

  • “I will take our work seriously.” How should you look? - professional 
  • “I’m eager to help you.” Where should you place yourself? - on edge of booth 
  • “You won’t be outnumbered.” Should you be alone or in a group? - alone 
  • “It’s OK to approach me.” How should you stand? - comfortable, open posture 
  • “I’m eager to talk with you.” What expression should you have? - smile 
  • “I’m well rested and energized.” Should you be eating or drinking? 
  • “You will have my full attention.” What else should you be holding?  Should you be holding a cell phone, papers or postcards? 
  • “I want you to get to know me.” Have a name tag on.  Look approachable. 



Hatch Questions:

  • Is my child too old or young?
    • Hatch is for everyone!Coding from 7 - 17 Typing from as young as 5 


  • Is my child experienced enough?
    • We take all experience levels and many first-time coders start at Hatch 


  • Do you have girls taking the class?
    • Yes, we hire 50% girls, and usually get 30%-50% girl attendance. 


  • Do you have space / availability?
    • Yes, we grow our classes and maintain a 6:1 student to teacher ratio 

 

  • When does it start?
    • Check with your program coordinator - if you do not know, apologize and take down their e-mail to get back to them.


  • Where do I sign up?
    • Hatchcanada.com/schools


  • Which programming languages do you teach? 
    • Hatch Prime - JavaScript and Hatch Alpha - Python 


  • What’s your ratio of students to instructors?
    • 6:1 


  • What do the students do in class?
    • Prime: work on portfolio from library of 600
    • Alpha: Work on very difficult programs in Python 


  • How often do they come to class? 
    • Weekly for 1.5 hours 


  • Do we need to show up for every class?  Can I make up a class? 
    • You can always make up a class at any of our 3 centers

 

  • What will they learn?
    • Computational Thinking